Marketers also may build sustainable competitive advantage by offering exellent customer services, though consistently offering excellent service, though consistently offering excellent service can prove difficult. Customer service is provided by employees, and invariably, humans are less consistent than machines. Firms that offer good customer service must instill its importance in their employees over a long period of time so that it becomes part of the organizational culture.
Although jual baju korea ready stock it may take considerable time and effort to build a reputation for customer service, once a marketer has earned a good service reputation, it can sustain this advantage for a long time because a competitor is hard pressed to develop a comparable reputation.
Firms achieve operational excellence, the second macro success startegy, through their efficient operations to get their customers the merchandise they want, when they want it, in the required quantities, and at a lower delivered cost than that of their customers the merchandise they want, when they want it, in the required quantities, and at a lower delivered cost than that of their customers the merchandise they want, when they want it, in the required quatities, and at a lower delivered cost than that of their competitors. By so doing, they ensure good value to their customers, earn profitability for themselves, and satisfy their customers’ needs. In addition, efficient opertions enable firms either to provide their consumers with lower proced merchandise or, even if their prices are not lower than those of the competition, to use the additional margin they earn to attract customers away from competitors by offering even better service, merchandise assortments or visual presentations.
Firms achieve these efficiencies by developing sohisticated distribution and information systems as well as strong relationships with vendors. Similar to customer relationships, vendor relations must be developed over the strong term and generally cannot be easily offset bya competitor. Furthermore, firms with strong relationships may gain exclusive rights to sell merchandise in a particular region, obtain special terms of purchase that are not available to competitors or receive popular merchandise that may be in short supply.
Product excellence, the third macro success strategy, occurs through branding and positioning. Some firms have difficulty developing a competitive advantage through their merchandise and service offerings, especially if competitors can deliver similar producst or services easily. However. others have been able to maintain their sustainable competitive advantage by investing in their brand itself; positioning their product or service using a clear.
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